Tuesday, September 10, 2024
8:15 – 9:00 am
KEYNOTE ADDRESS: Nobody Watches TV When It’s Off

Ken Mayer
Team Lead,Human Factors & Interaction Design,
Research and Advanced Engineering
Ford Motor Company

The last decade has seen a proliferation in digital displays in vehicles, which causes concern around driver distraction and cognitive tunneling. I would like to offer the following thesis - the content and presentation of information is the main factor in cognitive tunneling, not the size of the display. There are better predictors of distraction than display size, including interest/timeliness of what is being presented, bits of information presented, contrast, and brightness.

Ken Mayer earned a master’s of science in engineering at the University of Michigan and worked at UMTRI with Dr. Paul Green. The experience of developing and executing simulation and on-road based driver performance studies propelled him into human factors engineering in automotive. Mayer has more than 20 years of experience in an ergonomics/human factors role, in both product development and advanced research. In his current role as the supervisor/team lead for human factors and interaction design, he manages the VIRTTEX suite of labs, and design of experiments for human factors and interaction design. This work involves evaluating the effectiveness of various display technologies such as head-up displays, augmented reality, or "pillar to pillar" displays like in the Lincoln Nautilus, as well as messaging and control paradigms for users.

Wednesday, September 11, 2024
8:15 – 9:00 am
KEYNOTE ADDRESS: Crossing the Cost Chasm to Deliver MicroLED’s Benefits to Automotive Use Cases

Nikhil Balram
CEO, Mojo Vision

MicroLED is a once-in-a-generation disruption of the entire display industry, bringing unprecedented front-of-screen image quality with ultra-high brightness, perfect blacks, and wide color gamut, compact form factor and excellent energy efficiency to all display use cases. Traditionally new display technologies with advanced or improved features come at a significant cost compared to mature incumbents like LCD. However, since micro-LED is a semiconductor-based technology, it can leverage the extraordinary cost-effectiveness achieved by the semiconductor ecosystem with scale. The key to enabling low cost for microLED displays is being able to make micron-scale RGB pixels on monolithic 300 mm wafers. Mojo Vision’s platform combines micron-scale blue LEDs with novel high performance red and green quantum dots to produce RGB microdisplays and RGB chiplets using state-of-the-art 300 mm semiconductor processes. Mojo’s RGB microdisplays can be used to enable AR glasses and immersive HMDs for automotive, avionics, military, and consumer applications. Mojo’s RGB chiplets can be mass-transferred to glass or alternate substrates to enable heads-up-displays (HUD), center stack and instrument cluster displays, transparent window displays, and mirror-replacement displays for automotive, as well as displays for TV, laptop, tablet, smartphone and smartwatch applications. This talk will present an overview of Mojo’s microLED technology platform and product roadmap and discuss automotive use cases. There will be live demonstrations of the world’s smallest 14k pixels-per-inch (ppi) red, green, blue microLED displays and the recently announced RGB with 4um pixel pitch (6350 ppi).

Dr. Nikhil Balram has over 30 years of experience in the semiconductor and display industries. He is currently CEO of Mojo Vision, a Silicon Valley start-up developing micro-LED displays. Past executive roles include CEO of EyeWay Vision Inc., a start-up developing immersive AR glasses, Head of the Display Group at Google, responsible for developing display systems for all Google consumer hardware, including AR and VR, CEO of Ricoh Innovations Corporation, VP and GM of Digital Entertainment BU at Marvell Semiconductor and CTO of the Display Group at National Semiconductor. He has received numerous awards including the Otto Schade Prize from the Society for Information Display (SID) and a Gold Stevie® Award for Executive of the Year in the Electronics category and has over 130 US and international patents granted or pending. Dr. Balram is a Fellow of the SID and was Keynote Chair for Display Week 2024, General Chair for Display Week 2021 and Program Chair for Display Week 2019. Dr. Balram received his B.S., M.S., and Ph.D. in electrical engineering from Carnegie Mellon University.