Program

 

SID VEHICLE DISPLAYS AND INTERFACES 2024
31st ANNUAL SYMPOSIUM & EXPO
PRELIMINARY PROGRAM

September 10-11, 2024
Huntington Place, Detroit, MI

TUESDAY, SEPTEMBER 10, 2024

7:00 am- 5:00 pm
REGISTRATION OPEN
7:00 - 8:30 am
BREAKFAST
8:05 – 8:15 am 
         

Welcoming Remarks
Michael Bork, Stellantis, Auburn Hills, MI, US
Kai-Han Chang, General Motors Global R&D, Warren, MI, US

8:15 am – 9:00 am 
KEYNOTE ADDRESS
Ken Mayer, Human Factors and Interaction Design Research Supervisor R&A Digital Vehicle Technology Engineering, Ford Motor Company, Macomb, MI, US
9:00 – 5:00 am
TABLETOP EXHIBITS OPEN


9:00-9:20 am

REFRESHMENT BREAK (Exhibit Hall) Break supported by
                   

SESSION 1: AUTOMOTIVE MARKET (Invited Addresses) (9:20 - 10:20 am)
Co-Chairs: Kai-Han Chang, General Motors Global R&D, Warren, MI, US
                  Silviu Pala, Automotive Display, Southfield, MI, US

 

9:20-9:40 am
1.1

INVITED ADDRESS
Eric Virey, Yole Group, Villeurbanne, France

9:40-10:00 am
1.2

INVITED ADDRESS

10:00-10:20 am
1.3

INVITED ADDRESS

M CITY PANEL (10:20 am – 10:50 am)
EXHIBITOR PRESENTATIONS (10:50 am – 12:10 pm)
Co-Chair: Bruce Banter, Tech-D-P Inc., Northville, MI, US
 

12:10-1:40 pm


LUNCH BREAK and TABLE TOP EXHIBITS

SESSION 2: HEAD-UP DISPLAYS (1:40 pm – 3:00 pm)
Chair: Bruce Banter, Tech-D-P Inc., Northville, MI, US

 

1:40-2:00 pm
2.1

Microstructured Components for Head-Up Displays (HUD)
Katrin Christiani, temicon GmbH, Dortmund, Germany

2:00-2:20 pm
2.2

Windshield Holographic Film HUDs, Help Transform EVs’ Cost, Safety and Delight
Jonathan Waldern, Luminit Inc., Torrance, CA, US

2:20-2:40 pm
2.3

Detection of Objects Obstructing/Blocking the Reflective Displays in Automobiles
Yeshvanth Venkatasubramanya, Harman International, Novi, MI, US

2:40-3:00 pm
2.4

Runtime Modeling of 2.5D Maps for Immersive 3D Navigation
Sunghwan Choi, LG Electronics, Seoul, South Korea


3:00-3:20 pm


REFRESHMENT BREAK (Exhibit Hall) Break supported by

                   

SESSION 3: NEW DISPLAY SOLUTIONS I (3:20 – 4:40 pm)
Chair: Michael Bork, Stellantis, Auburn Hills, MI, US

 

3:20-3:40 pm
3.1

From Silicon to Screen: The Role of Semiconductors in Display Evolution
Bing Sun, GlobalFoundries, New York, NY, US

3:40-4:00 pm
3.2

New High Efficiency & High Luminance Segmented Display Technology for HMI and Smart Surface Applications
Uli Hiller, ams-OSRAM International GmbH, Regensburg, Germany

4:00-4:20 pm
3.3

Navigating Innovations and Trends in Automotive Displays and HMI
Stacy (You Xiang) Wu, Omdia, Taipei, Taiwan

4:20-4:40 pm
3.4

Development of Vehicle-to-Pedestrian Communication (V2P) Displays
Seo-Young Choi, KIEL Institute, Bucheon, South Korea

4:40-5:00 pm

REFRESHMENT BREAK (Exhibit Hall) Break supported by
                   

SESSION 4: OPTICAL ADHESIVES/FILMS (5:00 – 5:40 pm)
Chair: Mark Larry, Ford Motor Co., Macomb, MI, US

5:00-5:20 pm
4.1

High-Stability Cadmium-Free Quantum Dot Films for Automotive Display Applications
ZhongSheng Luo, Nanosys, Milpitas, CA, US 

5:20-5:40 pm
4.2

Nanotechnology-Enhanced Anti-Fogging and Anti-Reflection Solution for Improved Automotive Sensing
Nelli Soudakova, Dexerials America Corporation, Santa Clara, CA, US  

5:30-7:00 pm

EXHIBIT RECEPTION

 

WEDNESDAY, SEPTEMBER 11, 2024

7:30 am - 12:00 pm
REGISTRATION OPEN
7:30 - 8:00 am
BREAKFAST
9:00 am – 2:00 pm
TABLETOP EXHIBITS OPEN
8:00 – 8:15 am

Local SID Chapter Awards

Michael Bork, Stellantis, Auburn Hills, MI, US

8:15 – 9:00 am 

KEYNOTE ADDRESS

Nikhil Balram,CEO, Mojo Vision

STUDENT PRESENTATIONS (9:00 – 9:30 am)

Chair: Bob O'Brien, Display Supply Chain Consultants, Ann Arbor, MI, US

SESSION 5: METROLOGY & TOUCH (9:30 – 10:30 am)
Chair:Jerzy Kanicki, University of Michigan, Ann Arbor, MI, US

 

9:30-9:50 am
5.1

Correcting AR HUD Image Distortion at the Final Assembly Stage
Bret Stonebridge, Radiant Vision Systems, Redmond, WA, US

9:50-10:10 am
5.2

Enhancing Interface Usability: Widget Selection Parameters, MacOS and Windows Design Guidelines, and Research Data
Shiyu Fu, University of Michigan, Ann Arbor, MI, US

10:10-10:30 am
5.3

Optimized Workflow for Fast and Precise ISO 15008 Contrast Evaluation under Ambient Light
Alexander Voelz, TechnoTeam Bildverarbeitung GmbH, Ilmenau, Germany


10:30-10:50 am


REFRESHMENT BREAK (Exhibit Hall)
Break support by
                 

PANEL DISCUSSION: AI and How It Is Shaping Display Interfaces of
the Future (10:50 – 11:20 am)

Moderator: Bob O’Brien, Display Supply Chain Consultants, Ann Arbor, MI, US

 

SESSION 6: HEAD-UP DISPLAYS II (11:20 am – 12:40 pm)
Chair: Drew Harbach, Peterbilt Motors Co., Argyle, TX, US

 

11:20-11:40 am
6.1

Perceived Brightness Comparison of High and Low Chromaticity Head-Up Displays
Joe Pullukat, NSI, Troy, MI, US

11:40-12:00 pm
6.2

Cyclodisparity’s Impact on 3D Displays and HUD Usability
Michael Bork, Stellantis, Auburn Hills, MI, US

12:00-12:20 pm
6.3

Three-Dimensional Augmented Reality Head-Up Display
Goksen Yaralioglu, CY Vision, San Jose, CA, US

12:20-12:40 pm
6.4

Automotive HUD Dynamic Backlight with DLP Products Phase Light Modulator Technology
Sam Martin, Texas Instruments Incorporated, Dallas, TX, US

12:40-2:00 pm


LUNCH and TABLETOP EXHIBITS

SESSION 7: NEW DISPLAY SOLUTIONS II (2:00 – 3:00 pm)
Chair: Kai-Han Chang, General Motors Global R&D, Warren, MI, US

 

2:00-2:20 pm
7.1

An Invisible Display with High-Definition and High Texture Fidelity
Zhiyuan Zhang, Tianma Micro-Electronics Group, Shanghai, China

2:20-2:40 pm
7.2

Balancing Cost and Quality Goals with Full-Array Local Dimming Displays
John Phillips, Faurecia IRYStec Inc., Montréal, Quebec, Canada

2:40-3:00 pm
7.3

An Automotive Touch and Display Driver Integration IC with Embedded Local Dimming
Cheng-Chih Hsu, Himax, Hsichu, Taiwan


3:00 - 3:20 pm


REFRESHMENT BREAK (Exhibit Hall) Break supported by
                   

SESSION 8: DISPLAY SYSTEMS: COATING, BONDING AND GLASS (3:20 pm – 4:20 pm)
Chair: Michael Koch DENSO, Southfield, MI

 

3:20-3:40 pm
8.1

Black Dimming for Panoramic Smart Sunroof
Chih-Haw Wang, BenQ Materials Corp., Taoyuan, Taiwan

3:40-4:00 pm
8.2

Lamination of Holographic Optical Element Within an Automotive Windshield: Design, Production Trial and Display Performance
and Luminous Surfaces
Janice Tardiff, Ford Motor Company, Dearborn, MI, US

4:00-4:20 pm
8.3

The Most Sustainable Dynamic Glass for Automotive Glazing and Instrumentation Applications
Andrew Loxley, eLstar Dynamics, Eindhoven, The Netherlands

4:20 - 4:40 pm


REFRESHMENT BREAK (Exhibit Hall)
Break support by
                 

SESSION 9: DISPLAY SYSTEMS: LIGHTING (4:40 pm – 5:40 pm)
Chair: Eric Miciuda, Continental Corp., Auburn Hills, MI, US

4:40-5:00 pm
9.1

Dynamic Edge Enhancement Method
Ucheol Lee, Visteon, Van Buren Township, MI, US

5:00-5:20 pm
9.2

Full Area Local Dimming (FALD) Dynamic Halo Mitigation Method
Paul Weindorf, Visteon, Van Buren Township, MI, US

5:20-5:40 pm
9.3

Digital LED: A Cost-Effective and Energy-Efficient Solution for
Next- Generation Automotive Displays
Ivan-Christophe Robin, ALEDIA, Echirolles, France