Program

SID VEHICLE DISPLAYS AND INTERFACES 2017 PROGRAM

September 26-27, 2017
Burton Manor Conference Center
Livonia, MI

 

TUESDAY, SEPTEMBER 26, 2017

8:00 – 8:30 am

REGISTRATION AND REFRESHMENTS

9:00 am – 5:00 pm

TABLETOP EXHIBITS OPEN

8:30 am – 8:45 am

Welcoming Remarks/Local SID Chapter Awards
Ross Maunders, FCA USA LLC, Auburn Hills, MI
Silviu Pala, Denso International America, Southfield, MI
Bob O'Brien, Display Supply Chain Consultants, Ann Arbor, MI

8:45 am – 9:30 am

KEYNOTE ADDRESS
Augmented Reality System Architecture, Supporting Technologies and HMI Requirements
Thomas Seder, GM Technical Fellow & Chief Technologist-HMI
General Motors Global Research and Development, Warren, MI

9:30 am – 10:00 am

Refreshment Break (Tabletop Exhibits Open)

SESSION 1: AUTOMOTIVE MARKET

(10:00 – 11:00 am)

Co-Chairs:

Silviu Pala, Denso International America, Southfield, MI
Michael Boyd, Yazaki North America, Canton, MI

10:00 – 10:30 am
1.1

INVITED ADDRESS
Evolving Technologies and Supply Chain in Automotive Display Segments
Brian Rhodes, IHS Markit, Southfield, MI

10:30 – 11:00 am
1.2

INVITED ADDRESS
Automotive Market’s New Opportunities for Touch Screen, Touchless Control, Flexible Displays and Smart Windows

Jennifer Colegrove, Touch Display Research, Inc., Santa Clara, CA

SESSION 2: EXHIBITOR PRESENTATIONS

(11:00 – 12:30 pm)

Co-Chairs:

Bruce Banter, Tech-D-P Inc., Northville, MI
Eric Miciuda, Continental Corporation, Auburn Hills, MI

12:30 am – 1:50 pm

LUNCH (Tabletop Exhibits Open)

SESSION 3: HEAD-UP DISPLAYS

(1:50 – 3:30 pm)

Co-Chairs:

Ross Maunders, FCA USA LLC, Auburn Hills, MI
Dan Cashen, DAQRI, Rochester Hills, MI

1:50 – 2:10 pm
3.1

Transparent Thin Film Electroluminescent Displays - 3.1 New Ocean of Possibilities
Olli Pekonen, Beneq Oy, Espoo, Finland

2:10 – 2:30 pm
3.2

Next Generation Augmented Reality Head-Up Display with DLP Technology
Mike Firth, Alison Norris, DJ Segler and Jason Thompson
Texas Instruments, Dallas, TX, USA

2:30 – 2:50 pm
3.3

New Reflective Polarizer Films Improve Performance of Vehicle Displays
John VanDerlofske, Will Edmonds and Matt Johnson, 3M, St. Paul, MN, USA

2:50 – 3:10 pm
3.4

Consideration of Interpupillary Distance When Aligning Augmented
Reality Head Up Display Graphics
Joe Pullukat and Nour Odish, NSI, Troy, MI, USA

3:10 – 3:30 pm
3.5

Automated Solutions for SAE Standard HUD Measurement
Matt Scholz, Radiant Vision Systems, Redmond, WA, USA

3:30 – 4:00 pm

Refreshment Break (Tabletop Exhibits Open)

4:00 – 4:45 pm

TUTORIAL
Augmented Reality HUD Integration Challenges
Dan Cashen, Jamieson Christmas, Pam Shorkey, Rich Sanders and Mate Karner
DAQRI Automotive, Los Angeles, CA

SESSION 4: PANEL DISCUSSION:
Augmented Reality in Head-Up Displays for Automotive

(4:45 – 6:15 pm)

Moderator:

Panelists:

Bob O’Brien, Display Supply Chain Consultants, Ann Arbor, MI

Dan Cashen, DAQRI Automotive, Los Angeles, CA
Brian Rhodes, IHS Markit, Southfield, MI
Linda Angell, Touchstone Evaluations, Inc., Detroit, MI
Rashmi Rao, Harman International, Novi, MI
Michael Firth, Texas Instruments, Dallas, TX

7:00 - 9:00 pm

Optional Dinner at Big Fish Seafood Bistro
Additional Charge (See Registration Form)

WEDNESDAY, SEPTEMBER 27, 2017

7:30 – 8:00 am

REGISTRATION AND REFRESHMENTS

9:00 am – 12:00 pm

TABLETOP EXHIBITS OPEN

SESSION 5: DSIPLAY SYSTEMS — LIGHTING

(8:00 – 9:20 am)

Co-Chairs:

Vyacheslav Birman, Continental Corporation, Auburn Hills, MI
Drew Harbach, Peterbilt Motors Company, Denton, TX

8:00 – 8:20 am
5.1

High-Performance LED Backlight Driver Designed for Automotive LCD Modules
Chin Chang and Woody Chen, Semtech Corporation, Camarillo, CA, USA

8:20 – 8:40 am
5.2

Local Dimming LED Backlights for Automotive Displays
Kevin Kruse, Kimberly Peiler and David Rousseau
OSRAM Opto Semiconductors, Inc., Novi, MI, USA

8:40 – 9:00 am
5.3

Light Control Technology: Putting Light Only Where It’s Needed
Nicholas Johnson, Will Edmonds, Gary Boyd and John VanDerlofske
3M, St. Paul, MN, USA

9:00 – 9:20 am
5.4

Light Illumination Effects of Low Temperature Polycrystalline Silicon Thin Film Transistors with Different Post-Annealing Temperature
Bo-Wei Chen, National Sun Yat-Sen University, Kaohsiung, Taiwan
Jerzy Kanicki, University of Michigan, Ann Arbor, MI, USA
Ting-Chang Chang, National Sun Yat-Sen University, Kaohsiung, Taiwan
Terry Tai-Jui Wang, Wei-Han Chen and Tsu-Chiang, Chang,
Industrial Technology Research Institute, Hsinchu, Taiwan

9:20 – 9:40 am

Refreshment Break (Tabletop Exhibits Open)

SESSION 6: DISPLAY SYSTEMS — COATING, BONDING AND GLASS

(9:40 – 11:40 pm)

Co-Chairs:

Bruce Banter, Tech-D-P Inc., Northville, MI
Mark Boyadjis, IHS Markit, Southfield, MI

9:40 – 10:00 am
6.1

Ultra Low Sparkle Anti-Glare and Anti-Reflection Surface Treatment On the Cover Glass for Auto-Interior Applications
Cheng-Chung Li, Antoine Lesuffleur and Tomohiro Ishikawa,
Corning Incorporated, Corning, NY, USA

10:00 – 10:20 am
6.2

OCAs for Auto Displays Enabling New Dimensions
Belma Erdogan-Haug, John VanDerlofske, Shingo Amari and Olivier Wang,
3M, St. Paul, MN, USA

10:20 – 10:40 am
6.3

Polyurethane OCA Provides New Solutions for Direct Bonding
Yuki Yabuta, BANDO CHEMICAL INDUSTRIES, Ltd. Japan

10:40 – 11:00 pm
6.4

Omniphobic Conformal Glass Coating for Anti-Fouling and Easy Clean Applications
Justin Hoerter, The Chemours Company, Wilmington, DE, USA

11:00 – 11:20 pm
6.5

Anti-Fingerprint Coatings for Display Applications
Zilu Li, Jiping Shao, Hongying Zhou and Songwei Lu,
PPG Industries, Inc., Allison Park, PA, USA

11:20 – 11:40 pm
6.6

WITHDRAWN

SESSION 7: ADVANCES IN DISPLAY MATERIALS

(11:40 – 12:40 pm)

Co-Chairs:

Bob O’Brien, Display Supply Chain Consultants, Ann Arbor, MI
Jerzy Kanicki, University of Michigan, Ann Arbor, MI, USA

11:40 – 12:00 am
7.1

Large Area, Low Cost, Conformable OLCDs on Plastic and Their Application in Automotive HMIs
Simon Jones and James Harding, FlexEnable, Cambridge, UK

12:00 – 12:20 am
7.2

Curved Automotive Displays and its Ecosystem (Materials and process)
Takeshi Mori, Screen Laminatech Co., Ltd., Japan

12:20 – 12:40 am
7.3

Investigation of Defects in Amorphous In-Ga-Zn-O Thin-film Transistors using in-situ Photoluminescence under Different Deposited and Thermally Annealed Conditions
Po-Chun Lai, Eric Kai-Hsiang Yu and Jerzy Kanicki,
University of Michigan, Ann Arbor, MI, USA

12:40 am – 2:00 pm

LUNCH

SESSION 8: TOUCH HMI

(2:00 – 2:40 pm)

Co-Chairs:

Bruce Banter, Tech-D-P Inc., Northville, MI

2:00 – 2:20 pm
8.1

The Fine Art of Differentiation
Marshall Paterson, Advanced Decorative Systems, Millington, MI

2:20 – 2:40 pm
8.2

Multi-Level Force Touch Input in Automotive Human-Machine Interfaces
Jochen Huber, Mohamed Shiekh-Nainar, John Brady, Jan Thoning and Nada Matic
Synaptics, Los Gatos, CA, USA

SESSION 9: METROLOGY

(2:40 – 4:20 pm)

Co-Chairs:

Bob Donofrio, Display Device Consultants, Ann Arbor, MI
Jerzy Kanicki, University of Michigan, Ann Arbor, MI, USA

2:40 – 3:00 pm
9:1

In Pursuit of Whole Car Measurements
Chad Greene and Paul Prior, Westboro Photonics, Ottawa, Ontario, Canada

3:00 – 3:20 pm
9.2

Viewing Angle and Response Time and Behavior of LCDs Versus Temperature
Pierre Boher, Thierry Leroux and Thibault Bignon,
ELDIM, St. Clair, France

3:20 – 3:40 pm
9.3

HMI Display Readability During Sinusoidal Vibration
Abhilash Marthi Somashankar and Paul Weindorf,
Visteon Corporation, Van Buren Township, MI, USA
James Krier and Wayne Nowicki, MI, USA

3:40 –4:00 pm
9.4

High-Performance Automotive Display Ecosystem Enabled by VESA Standards
Craig Wiley, Parade Technologies, Santa Clara, CA, USA
Greg Young, I-PEX Connectors, Austin, TX, USA

4:00 –4:20 pm
9.5

Just Noticeable Color Difference: a Determination Thresholds
of 255 Intensity Difference Thresholds

Daniel Desjardins and Patrick Gardner, Western Carolina University, Cullowhee, NC, USA

4:20 –4:40 pm
9.6

Anti-Sprakel Film Distinctness of Image Characterization
Brian Hayden and Paul Weindorf, Visteon Corporation, Van Buren Township, MI, USA